Question 2: Explain the usefulness of trend percentages in interpretation of financial performance of a company.
Answer:
1) Trend percentages, also referred to as index numbers, help you to compare financial information over time to a base year or period. You can calculate trend percentages by: Compute the percentages by Analysis year amount / base year amount and then multiplying the result by 100 to get a percentage.
2) Trend analysis tries to predict a trend, such as a bull market run, and ride that
trend until data suggests a trend reversal, such as a bull-to-bear market. Trend
analysis is helpful because moving with trends, and not against them, will lead to profit for an investor.
3) Trend analysis can improve your business by helping you identify areas with your organisation that are doing well, as well as areas that are not doing well. In
this way it provides valuable evidence to help inform better decision making
around your longer-term strategy as well as ways to futureproof your business.
4) Trends are an opportunity to do something new not just from an individual
standpoint, but on a macro level. Trends allow us to shift cultural currents and
ultimately depict an underlying intuition.
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