Question 4: Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. State the quality of management that the company is lacking? What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?
Answer:
The quality of management that is lacking in the company x is coordination.
All the departments of the company are not coordinating with each other and as a result they blame each for the poor performance of the company.
To bring coordination the management should take following steps:
- Once the goals are set then they should communicate to all departments in advance to make them understand their goals and its importance.
- The manager of the company should ensure that all departments coordinate with each other.
- The managers should try to make a balance whenever there is a difference of interest so that they all work in the same direction.
- Meetings of all department heads should be organised to solve the emerging problem in the company.
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