Question 10

As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.

Answer

The societal marketing concept is an extension of the marketing concept as customer satisfaction is supplemented by social welfare. It pay attention to social, ecological and ethical aspects of marketing for dealing with problems like environmental pollution, deforestation, shortage of resources, population explosion, etc. in the above case as the marketing manager of a big hotel located at an important tourist destination following care need to be taken regarding environment are:

  • Proper drainage facility
  • In-built plant for recycling the waste
  • Rainwater harvesting
  • Solar geysers to be used
  • Proper maintenance of greenery-lawns and garden.
  • CNG based vehicles to be used to provide transport facility to the guests.

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