Question 2

What factors gave birth to the consumer movement in India? Trace its evolution?

Answer

The factors that gave birth to the consumer movement in india are as follows:

- Lack of legal system to protect the consumers from exploitation in the marketplace
- Extreme food shortages
- Black marketing
- Adulteration of food and edible oil
Till the 1970s consumer organizations were mostly busy writing articles and holding exhibitions. There has been an upsurge in the number of consumers groups who have shown concern towards the value of goods and services since the 1980s. In 1986 the Indian government enacted the consumer protection act also known as COPRA. This was a major step in the consumer movement in india.

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