Public Relations
The foremost career in building relations needs you to work specifically for a person, a celebrity, politician, socialite, business tycoon, etc who essentially need to stay in the public eye. The professional, as well as personal feats and events in the client’s life, are highlighted, the news created around him, and necessary media coverage provided. The general mass needs to be able to build a relation with your client through your strategic upliftment of the client’s personality, empathize and sympathize with him, want to know more about him, and be a virtual part of his life. The more popularity you can guarantee to the client, the better professional you are.
Corporate Relations
Building the image of a corporate, a company, or an organization, in the market, amongst clients, and in the media. The creation of a positive image that clients and customers can relate to, feel comfortable with, and trust.
You have to be able to extract the positives by closely associating with your client company that requires image building. It includes brand building, ensuring media coverage of the company to increase popularity.
Brand Management
In this case, you are responsible for building the image of a particular brand or product; a commodity and not a human being. It needs marketing and sales skills. You have to discover the USP (unique selling proposition) of the given product. Like Maggie is a two-minute ready-to-eat noodle. Brand promotion among the target audience is the crux in this field. You can start by being an assistant to a Brand Manager, and then go on to be the sole Brand Manager of a commodity or a Brand Counselor, both being quite lucrative careers.
Image Management
Image management is closely related to the other fields. It is just a little aggressive. It is a quick move, with a short time span, unlike PR that is over years and continues. It deals with an image makeover for self-promotion. Some tools of image management can be changes in physical attributes and style (a good example is Amrita Rao), a shift in interests (Shilpa Shetty from acting to yoga and cricket), personal grooming, or managing talent.
Event Management
It involves the organizing and managing of events and festivals for the client. These events are typically high-profile functions with the creme-de-la-creme filling the guest list. And snippets of the event with flashy photographs are published in leading newspapers and journals. Such events have a cause that is highlighted. The whole arrangement has to reflect the client’s need for the event and the purpose. Thus everything is chosen very carefully, including the guest list and the publicity of the same. Event management is a conceptual arrangement of great importance.
Lobbying
It is typically related to politics, policy formulation, education. It is using sources and pressure to pass legislation and laws that will benefit your client, which can be an individual or an organization.
Crisis Management
When the client’s image falls in the public eye, due to a certain action, deed, or misfortune, crisis management becomes crucial. It involves the restoration of the fallen image and reinstalling him to command the respect and love that he commanded from the mass, clients, and customers. It is rigorous publicity and trying innovative and challenging methods to set up again.
One example to point can be the Coke controversy where it was detected that the product has a considerable amount of pesticide content. With repeated advertising and strategic management, with celebrities endorsing the product, Coke reclaimed its lost value and position in the market.
Counselor
This is more personal than all the above. It is not for the purpose of publicity or image building. The counselor does not work towards making the client popular but strives to understand the weakness and backdrops. And then after studying the situation suggests ways to resolve the issue. A counselor can be a consultant also.
