Class 12 Business Studies - Chapter Marketing NCERT Solutions | What is the marketing concept?

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

An organisation provides security services. It requires such candidates who are reliable and don’t leak out the secrets of their clients. What steps should be incorporated in selection process?

Write a short note on budgetary control as a technique of managerial control.

What are the main objectives of financial management? Briefly explain.

Discuss the differences between the contributions of Taylor and Fayol.

What is a Consumer Redressal Forum?

Discuss the limitations of controlling in an organization.

What are the factors that influence a company’s capital structure? Discuss in detail.

Briefly discuss the impact of Government policy changes on business and industry.

Mention one limitation of planning.

“A capital budgeting decision is capable of changing the financial fortunes of a business.” Do you agree? Give reasons for your answer?