Class 12 Business Studies - Chapter Marketing NCERT Solutions | Explain the term 'product life cycle

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

State the type of plan and state whether they are Single use or Standing plan:

a. A type of plan which serves as a controlling device as well.(budget)
b. A plan based on research and analysis and is concerned with physical and technical tasks. (Method).

Explain the importance of organizing in business management.

Mention one limitation of planning.

Name the principle that is an extension of the ‘harmony, not discord’.

Discuss the impact of scientific management on modern industries.

Explain how management is both an art and a science.

Compare and contrast the principles of management by Fayol and Taylor.

Discuss the importance of motivation in directing.

Why is controlling considered a backward-looking function?

Identify the network of social relationships which arises spontaneously due to interaction at work.