“A successful enterprise has to achieve its goals effectively and efficiently.” Explain.
Management is the place of working together to achieve a specific goal by utilising the resources available effectively and efficiently. For management it is important to be both effective and efficient. Effectiveness and efficiency are two sides of the same coins. Effectiveness means finishing the given task in a given period of time. In other words it is concerned with the end result. It is one of the important aspects of management.
Efficiency means doing the task correctly, and with least amount of resources at minimum cost. If an organisation is efficient then it would reduce the cost of the organisation and as a result it will lead to increase in profit. Effectiveness and efficiency are two important aspects of the management for achieving the desired goal. Being effective means actually achieving the goals without considering the cost of input. While, being efficient will reduce the cost of input which results in increase in profit. That is why if the company focuses on effectiveness, then it may have to compromise on efficiency and vice versa.
For example if a company need to hire more employees to achieve the target then it would increase the cost of production as they need to give salary to the employees that are hired for that project. Here the task will complete effectively not efficiently.
And if the company continues to work with available resources then it would delay the project. Here the cost is not increased and the work is done efficiently not effectively. So, the company has to compromise on one for the other. Therefore, it is important for management to achieve goals with minimum resources as possible while maintaining a balance between effectiveness and efficiency.
Why is management considered to be a multi-dimensional concept?
Indian Railways has launched a new broad gauge solar power train which is going to be a path breaking leap towards making trains greener and more environment friendly. The solar power DEMU (Diesel Electric Multiple Unit) has 6 trailer coaches and is expected to save about 21,000 liters of diesel and ensure a cost saving of Rs 12, 00,000 per year. Name the objectives of management achieved by Indian Railways in the above case.
Management is a series of continuous interrelated functions. Comment.
Ashita and Lakshita are employees working in Dazzling enterprises dealing in costume jewellery. The firm secured an urgent order for 1,000 bracelets that were to be delivered within 4 days. They were assigned the responsibility of producing 500 bracelets each at a cost of Rs 100 per bracelet. Ashita was able to produce the required number within the stipulated time at the cost of Rs 55,000 whereas, Lakshita was able to produce only 450 units at a cost of Rs 90 per unit. State whether Ashita and Lakshita are efficient and effective. Give reasons to justify your answer.
List any two indicators of growth of an organisation.
Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. State the quality of management that the company is lacking? What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?
Coordination is the essence of management. Do you agree? Give reasons.
A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar. What decisions/steps should each level of management take to give effect to this decision?
A firm plans in advance and has a sound organisation structure with efficient supervisory staff and control system but on several occasion it finds that plans are not being adhered to. It leads to confusion and duplication of work. Advise remedy.
Ritu is the manager of the northern division of a large corporate house. At what level does she work in the organisation? What are her basic functions?
How does planning provide direction?
What is meant by staffing?
Identify the network of social relationships which arises spontaneously due to interaction at work.
What is informal communication?
State the meaning of controlling.
What is meant by capital structure?v
What is a Treasury Bill?
State any two advantages of branding to marketers of goods and services?
What makes principles of management flexible?
Under which consumer right does a business firm set up consumer grievance cell?
A company manufacturing sewing machines set up in 1945 by the British promoters follows formal organisation culture in totality. It is facing lot of problems in delays in decision making. As the result it is not able to adapt to changing business environment. The work force is also not motivated since they cannot vent their grievances except through formal channels, which involve red tape. Employee turnover is high. Its market share is also declining due to changed circumstances and business environment. You are to advise the company with regard to change it should bring about in its organisation structure to overcome the problems faced by it. Give reasons in terms of benefits it will derive from the changes suggested by you.
How would you characterize the business environment? Explain with examples, the difference between general and specific environment.
State the impact of demonetization on interest rates, private wealth and real estate.
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
How does branding help in differential pricing?
What is the impact of legal changes on the business environment?
What is marketing mix? What are its main elements? Explain.
Draw a diagram depicting a functional structure.
A company, which manufactures a popular brand of toys, has been enjoying good market reputation. It has a functional organisational structure with separate departments for Production, Marketing, Finance, Human Resources and Research and Development. Lately to use its brand name and also to cash on to new business opportunities it is thinking to diversify into manufacture of new range of electronic toys for which a new market is emerging. Which organisation structure should be adopted in this situation? Give concrete reasons with regard to benefits the company will derive from the steps it should take.
Distinguish between convenience product and shopping product.