What do you understand by the word brand? List two reasons why building brands is central to advertising?
A brand is known among the very important assets of a company. The organization’s especial identity is displayed by it, the individual mark, banner or sign linked with the company. In present, brand also refers to the company thus they become one and the same.
Complete solution:
When an organization wants to resolve on the media persona of a product, brand identity must be identified or how it wants to be seen. A brand name, in case, also includes the message, sign, or product given by the business. Thus, to make the brand noticeable and attracting the customer. To come up with image for the visual aspects of a brand, such as a symbol, the company generally associates with a design firm.
In order to make it different from other goods , a specific name or sign is stamped over it. Two reasons why brand design is important to ads are:
- It establishes a good image of the product in consumer's mind and thus convincing them to consume it.
- The product must be diffrent from the local or other competing goods in the market. A good brand perfectly describes the message that the business is trying to make by increasing brand awareness and what it aims to provide. On the other hand, an ineffective brand, sometimes results from misunderstanding. The business is said to have established brand value once a brand has built positive image in its audience mind.
Think of something common that we use. It could besugar, tea, milk, pen, paper, pencil, etc. Discuss through what chain of markets this reaches you. Can you think of the people that help in the production or trade?
Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:
a.What visuals and text are being used in these advertisements to attract my attention?
b.What values are being promoted in these advertisements?
c.Who is this advertisement speaking to and who is it leaving out? d.If you could not afford the brand that is being advertised, how would you feel?
Make a list of toys and games that boys typically play and another for girls. If there is a difference between the two lists, can you think of some reasons why this is so? Does this have any relationship to the roles children have to play as adults?
How did some MLAs become Ministers? Explain.
Why should decisions are taken by the Chief Minister and other ministers be debated in the Legislative Assembly?
‘Buying and selling can take place without going to a marketplace.’ Explain this statement with the help of examples.
What is the difference between the work that MLAs do in the Assembly and the work done by government departments?
What was the problem in Patalpuram? What discussion/actions were taken by the following? Pill in the table.
How do you think stereotypes about what women can or cannot do, affect women’s right to equality?
You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
‘Buying and selling can take place without going to a marketplace.’ Explain this statement with the help of examples.
How do you think stereotypes about what women can or cannot do, affect women’s right to equality?
What are the different ways through which the government can take steps to provide healthcare for all? Discuss.
Re-read the box on Article 15 and state two ways in which this Article addresses inequality?
Can you describe two methods of struggle that the women’s movement used to raise issues? If you had to organise a struggle against stereotypes, about what women can or cannot do, what method would you employ from the ones that you have read about? Why would you choose this particular method?
In what ways does media play an important role in a democracy?
What do you understand by the term “all persons are equal before the law”? Why do you think it is important in a democracy?
Housework is invisible and unpaid work. Housework is physically demanding.
Housework is time-consuming. Write in your own words what is meant by the terms ‘invisible’, ‘physically demanding’ and ‘time-consuming’? Give one example of
each based on the household tasks undertaken by women in your home.
‘Improvement in water and sanitation can control many diseases’. Explain with the help of examples.
Are the statements given below true or false? Support your answer with the use of an example :
(a) All societies do not think similarly about the roles that boys and girls play.
(b) Our society does not make distinctions between boys and girls when they are growing up.
(c) Women who stay at home do not work.
(d) The work that women do is less valued than that of men.