What do you understand by the word brand? List two reasons why building brands is central to advertising?
A brand is known among the very important assets of a company. The organization’s especial identity is displayed by it, the individual mark, banner or sign linked with the company. In present, brand also refers to the company thus they become one and the same.
Complete solution:
When an organization wants to resolve on the media persona of a product, brand identity must be identified or how it wants to be seen. A brand name, in case, also includes the message, sign, or product given by the business. Thus, to make the brand noticeable and attracting the customer. To come up with image for the visual aspects of a brand, such as a symbol, the company generally associates with a design firm.
In order to make it different from other goods , a specific name or sign is stamped over it. Two reasons why brand design is important to ads are:
- It establishes a good image of the product in consumer's mind and thus convincing them to consume it.
- The product must be diffrent from the local or other competing goods in the market. A good brand perfectly describes the message that the business is trying to make by increasing brand awareness and what it aims to provide. On the other hand, an ineffective brand, sometimes results from misunderstanding. The business is said to have established brand value once a brand has built positive image in its audience mind.
Think of something common that we use. It could besugar, tea, milk, pen, paper, pencil, etc. Discuss through what chain of markets this reaches you. Can you think of the people that help in the production or trade?
Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:
a.What visuals and text are being used in these advertisements to attract my attention?
b.What values are being promoted in these advertisements?
c.Who is this advertisement speaking to and who is it leaving out? d.If you could not afford the brand that is being advertised, how would you feel?
Make a list of toys and games that boys typically play and another for girls. If there is a difference between the two lists, can you think of some reasons why this is so? Does this have any relationship to the roles children have to play as adults?
How did some MLAs become Ministers? Explain.
‘Buying and selling can take place without going to a marketplace.’ Explain this statement with the help of examples.
Why should decisions are taken by the Chief Minister and other ministers be debated in the Legislative Assembly?
You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
What is the difference between the work that MLAs do in the Assembly and the work done by government departments?
What made Swapna sell the cotton to the trader instead of selling at the Kurnool cotton market?
In what ways is a hawker different from a shop owner?
Re-read the box on Article 15 and state two ways in which this Article addresses inequality?
Use the terms ‘constituency’ and ‘represent’ to explain who an MLA is and how is the person elected?
How did some MLAs become Ministers? Explain.
You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
‘Buying and selling can take place without going to a marketplace.’ Explain this statement with the help of examples.
Why should decisions are taken by the Chief Minister and other ministers be debated in the Legislative Assembly?
Housework is invisible and unpaid work. Housework is physically demanding.
Housework is time-consuming. Write in your own words what is meant by the terms ‘invisible’, ‘physically demanding’ and ‘time-consuming’? Give one example of
each based on the household tasks undertaken by women in your home.
List one reason why learning the alphabet was so important to women like Rashsundari Devi, Ramabai, and Rokeya.
Compare and contrast a weekly market and a shopping complex on the following:
What differences do you find between private and public health services in your area?