Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:
a.What visuals and text are being used in these advertisements to attract my attention?
b.What values are being promoted in these advertisements?
c.Who is this advertisement speaking to and who is it leaving out? d.If you could not afford the brand that is being advertised, how would you feel?
"Campaign Against Illiteracy" and "Bournvita" are the advertisements I have selected.
a. Colors and text in bold font were used in the advertisement for Bournvita. The advertisement for the campaign against illiteracy uses colors to focus on the product.
b. The campaign against illiteracy focuses on importance of giving basic facilities to people. The Bournvita ad focuses on the necessity to remain healthy and full of energy at the a time.
c. These advertisements for the campaign against illiteracy and Bournvita are made for those who can understand English, but are said to be meant for all people.
d. I would feel neglected if I could not manage to engage in the campaign against illiteracy or consume Bournvita as I connect with both the advertisements and message given by them.
Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group creates an advertisement for this watch. Share it with the class.
What do you understand by the word brand? List two reasons why building brands is central to advertising?
What made Swapna sell the cotton to the trader instead of selling at the Kurnool cotton market?
In this chapter you have read that health is a wider concept than illness. Look at this quote from the Constitution and explain the terms ‘living standard’ and ‘public health’ in your own words. An important part of the Constitution says it is the “duty of the state to raise the level of nutrition and the standard of living and to improve public health. ”
Use the terms ‘constituency’ and ‘represent’ to explain who an MLA is and how is the person elected?
Are the statements given below true or false? Support your answer with the use of an example :
(a) All societies do not think similarly about the roles that boys and girls play.
(b) Our society does not make distinctions between boys and girls when they are growing up.
(c) Women who stay at home do not work.
(d) The work that women do is less valued than that of men.
How do you think stereotypes about what women can or cannot do, affect women’s right to equality?
In what ways does media play an important role in a democracy?
In what ways is a hawker different from a shop owner?
Describe the conditions of employment as well as the wages of workers in the garment exporting factory. Do you think the workers get a fair deal?
Re-read the box on Article 15 and state two ways in which this Article addresses inequality?
What are the different ways through which the government can take steps to provide healthcare for all? Discuss.
What was the problem in Patalpuram? What discussion/actions were taken by the following? Pill in the table.
What do you understand by the term “all persons are equal before the law”? Why do you think it is important in a democracy?
Use the terms ‘constituency’ and ‘represent’ to explain who an MLA is and how is the person elected?
How did some MLAs become Ministers? Explain.
Are the statements given below true or false? Support your answer with the use of an example :
(a) All societies do not think similarly about the roles that boys and girls play.
(b) Our society does not make distinctions between boys and girls when they are growing up.
(c) Women who stay at home do not work.
(d) The work that women do is less valued than that of men.
Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Explain how a chain of markets is formed. What purpose does it serve?
What is the difference between the work that MLAs do in the Assembly and the work done by government departments?
In what ways was Omprakash Valmikis experience similar to that of the Ansaris?