Class 12 Business Studies - Chapter Marketing NCERT Solutions | Distinguish between convenience product
Distinguish between convenience product and shopping product.
| Basis | Convenience products | Shoppong products |
|---|---|---|
| Time and efforts | They are usually standardize goods, which are purchased at convenient locations, with least time and efforts. | These are purchased after a detailed comparison of various products, which involves a lot of time and efforts of the consumer. |
| Unit price and profit margin | Their unit and profit margin is low. | Their unit price and profit margin is usually high. |
| Demand | They have a regular and continuous demand. | They are durable in nature and survive many uses, thus no regular demand. |
| Competition of product | Competition in these products is usually high. | Competition is not so high as in case of convenience products. |
| Promotion of sales | Sales promotion techniques help to promote the sale of such products. | Saleman and retailers help to promote their sales. |
| Example | Stationery, medicines, newspaper, books, etc. | Jeweler, furniture, electronics goods, etc. |
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