Class 12 Business Studies - Chapter Marketing NCERT Solutions | A marketer of colour TV having 20% of th
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
The function of marketing being discussed in the above case is Market Planning.
Marketing develops appropriate marketing plans, so that the marketing objectives of the organisation can be achieved. In the above case the marketer of colour TV having 20% of the current share, aims at enhancing his market share to 50% in the next three years.
For this, they will have to develop a complete marketing plan covering various important aspects including the plan for increasing the level of production, promotion of products, etc.
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