Class 12 Business Studies - Chapter Marketing NCERT Solutions | What information is generally placed on

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

Discuss the role of ‘sales promotion’ as an element of promotion mix.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

‘Planning is looking ahead and controlling is looking back.’ Comment.

What is a divisional structure? Discuss its advantages and limitations.

Discuss the relevance of Taylor and Fayol’s contribution in the contemporary business environment.

National Digital Library of India (NDL India) is a pilot project initiated by the HRD ministry. It works towards developing a framework of virtual repository of learning resources with a single-window search facility. It provides support to all academic levels including researchers, life-long learners and differently-abled learners free of cost. State the dimensions of business environment highlighted above.

Discuss the relationship between planning and controlling.

Define current assets? Give four examples of such assets.

Draw a diagram depicting a functional structure.

How does controlling contribute to the organizational goals?

‘An effort to control everything may end up in controlling nothing.’ Explain.

Explain the relationship between planning and controlling with examples.