Class 12 Business Studies - Chapter Marketing NCERT Solutions | How does branding help in differential p

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

Discuss the role of ‘sales promotion’ as an element of promotion mix.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

Explain how management is both an art and a science.

Why are internal sources of recruitment considered to be more economical?

Write a short note on budgetary control as a technique of managerial control.

Explain the significance of the National Stock Exchange (NSE).

What are the principles of scientific management?

Name the principle that is an extension of the ‘harmony, not discord’.

What are key result areas (KRAs) in controlling?

What is the importance of setting objectives in the planning process?

State the two important sources of recruitment.

Explain the qualities of a good leader? Do the qualities alone ensure leadership success?