Distinguish between advertising and personal selling.
| Basis | Advertising | Personal Selling |
|---|---|---|
| Form | It is an important form of communication. | It is a personal form of communication. |
| Reach | It reaches masses, i.e. a large number of people can be approached at the same time. | Only a limited number of people can be contacted. |
| Cost | In advertising, the cost per person of reaching is very low. | In this case, the cost per person is very high. |
| Medium | It makes use of mass media such as TV, Radio, Newspaper, etc. | It makes use of salesperson to contact the prospective buyer. |
| Flexibility | It is inflexible as the message delivered cannot be adjusted to the buyer's needs. | It is flxible as the sales presentation can be adjusted to fit customer's needs. |
| Time | It can cover wide market in short time. | It takes a lot of time to cover the entire market. |
| Feedback | It lacks direct feedback from the customers. | It provides direct and immediate feedback from the customers. |
| Role | It helps in creating interest of consumer in the firm's product. | It helps in the process of decision-making by a consumer. |
Popular Questions of Class 12 Business Studies
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What are the steps taken by management in the planning process?
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Why is management considered to be a multi-dimensional concept?
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Explain the procedure for selection of employees.
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How would you characterize the business environment? Explain with examples, the difference between general and specific environment.
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Indian Railways has launched a new broad gauge solar power train which is going to be a path breaking leap towards making trains greener and more environment friendly. The solar power DEMU (Diesel Electric Multiple Unit) has 6 trailer coaches and is expected to save about 21,000 liters of diesel and ensure a cost saving of Rs 12, 00,000 per year. Name the objectives of management achieved by Indian Railways in the above case.
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The government of India announced Demonetization of ₹ 500 and ₹ 1,000 currency notes with effect from the midnight of November 8, 2016. As a result, the existing ₹ 500 and ₹ 1,000 currency notes ceased to be legal tender from that date. New currency notes of the denomination of ₹ 500 and ₹ 2,000 were issued by Reserve Bank of India after the announcement.
This step resulted in a substantial increase in the awareness about and use of Point of Sale machines, e-wallets, digital cash and other modes of cashless transactions. Also, increased transparency in monetary transactions and disclosure led to a rise in government revenue in the form of tax collection.
a. Enumerate the dimensions of the business environment highlighted above.
b. State the features of Demonetization. - Q:-
Define scientific management. State any three of its principles.
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Explain the qualities of a good leader? Do the qualities alone ensure leadership success?
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Discuss the relevance of Taylor and Fayol’s contribution in the contemporary business environment.
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Management is a series of continuous interrelated functions. Comment.
Recently Viewed Questions of Class 12 Business Studies
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Why is management considered to be a multi-dimensional concept?
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Explain the importance of consumer protection from the point of view of a business.
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Define scientific management. State any three of its principles.
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Ramnath is into the business of assembling and selling of televisions. Recently he has adopted a new policy of purchasing the components on three months credit and selling the complete product in cash. Will it affect the requirement of working capital? Give reason in support of your answer.
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FSSAI (Food Safety and Standards Authority of India) has made a proposal for hotels and other food outlets to declare the kind of oil/fat used in cooking each of the food items on their menus. Name and explain the Consumer Right being reinforced by this proposal.
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Management is a series of continuous interrelated functions. Comment.
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Ms. Jayshree recently completed her Post Graduate Diploma in Human Resource Management. A few months from now a large steel manufacturing company appointed her as its human resource manager. As of now, the company employs 800 persons and has an expansion plan in hand which may require another 200 persons for various types of additional requirements. Ms. Jayshree has been given complete charge of the company’s Human Resource Department.
Questions
a. Point out, what functions is she supposed to perform?
b. What problems do you foresee in her job?
c. What steps is she going to take to perform her job efficiently?
d. How significant is her role in the organisation? - Q:-
Planning reduces creativity. Critically comment.(Hint: both the points - Planning promotes innovative ideas and planning reduces creativity – will be given).
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Indian Railways has launched a new broad gauge solar power train which is going to be a path breaking leap towards making trains greener and more environment friendly. The solar power DEMU (Diesel Electric Multiple Unit) has 6 trailer coaches and is expected to save about 21,000 liters of diesel and ensure a cost saving of Rs 12, 00,000 per year. Name the objectives of management achieved by Indian Railways in the above case.
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In an organisation, one of the departmental manager is inflexible and once he takes a decision, he does not like to be contradicted. As a result, employees always feel they are under stress and they take least initiative and fear to express their opinions and problems before the manager. What is the problem in the way authority is being used by the manager?
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