Class 12 Business Studies - Chapter Marketing NCERT Solutions | Define market segmentation.
Define market segmentation.
Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors. This enables businesses to tailor their marketing strategies and products to meet the specific preferences of each segment, leading to more effective marketing efforts.
More Questions From Class 12 Business Studies - Chapter Marketing
- Q:-
What are the factors affecting determination of the price of a product or service? Explain.
- Q:-
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
- Q:-
What is marketing mix? What are its main elements? Explain.
- Q:-
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
- Q:-
How does branding help in differential pricing?
- Q:-
Distinguish between convenience product and shopping product.
- Q:-
Discuss the role of intermediaries in the distribution of consumer non-durable products.
- Q:-
What are industrial products? How are they different from consumer products? Explain.
- Q:-
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
- Q:-
Product is a bundle of utilities. Explain.
Popular Questions of Class 12 Business Studies
- Q:-
How does planning provide direction?
- Q:-
What is meant by staffing?
- Q:-
Identify the network of social relationships which arises spontaneously due to interaction at work.
- Q:-
What is informal communication?
- Q:-
State the meaning of controlling.
- Q:-
What is meant by capital structure?v
- Q:-
What is meant by management?
- Q:-
What is a Treasury Bill?
- Q:-
What makes principles of management flexible?
- Q:-
Under which consumer right does a business firm set up consumer grievance cell?
Recently Viewed Questions of Class 12 Business Studies
- Q:-
Explain the importance of Consumer Protection for businesses.
- Q:-
Explain the principle of 'Subordination of Individual Interest to General Interest'.
- Q:-
Explain the significance of technological advancements in shaping the business environment.
- Q:-
Discuss the limitations of planning and how they can be overcome.
- Q:-
What is the difference between delegation and decentralization?
- Q:-
Discuss the importance of training for both employees and organizations.
- Q:-
Explain the elements of communication in directing.
- Q:-
How is controlling both a forward-looking and backward-looking function?
- Q:-
Explain the term ‘Trading on Equity’.
- Q:-
What is Stock Exchange?
- All Chapters Of Class 12 Business Studies
- All Subjects Of Class 12