Class 12 Business Studies - Chapter Marketing NCERT Solutions | Enlist the advantages of packaging of co

What are the factors affecting determination of the price of a product or service? Explain.

A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)

What is marketing mix? What are its main elements? Explain.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

How does branding help in differential pricing?

Distinguish between convenience product and shopping product.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.

What are industrial products? How are they different from consumer products? Explain.

Product is a bundle of utilities. Explain.

How does planning provide direction?

What is meant by staffing?

Identify the network of social relationships which arises spontaneously due to interaction at work.

What is informal communication?

State the meaning of controlling.

What is meant by capital structure?v

What is meant by management?

What is a Treasury Bill?

What makes principles of management flexible?

Under which consumer right does a business firm set up consumer grievance cell?

Name any two Specific forces of business environment affecting business.

Describe any three responsibilities of consumers under Consumer Protection.

What are the external sources of recruitment? Discuss their advantages.

The workers of a factory remain idle because of lack of knowledge of hi-tech machines. Frequent visit of engineer is made which causes high overhead charges. How can this problem be removed. (vestibule training)

Kaul Consultants have launched www.naukaripao.com exclusively for senior management professionals. The portal lists out senior level jobs and ensures that the job is genuine through rigorous screening process.

a. State the source of recruitment highlighted in the case above.
b. State four benefits of the above identified source of recruitment.

Discuss the relationship between planning and controlling.

Discuss the limitations of controlling in an organization.

Explain the importance of financial planning for a business.

Explain the importance of coordination as an essential function of management.

Aval Ltd. is engaged in the business of export of canvas goods and bags. In the past, the performance of the company had been upto the expectations. In line with the latest demand in the market, the company decided to venture into leather goods for which it required specialised machinery. For this, the Finance Manager Prabhu prepared a financial blueprint of the organisation’s future operations to estimate the amount of funds required and the timings with the objective to ensure that enough funds are available at right time. He also collected the relevant data about the profit estimates in the coming years. By doing this, he wanted to be sure about the availability of funds from the internal sources of the business. For the remaining funds, he is trying to find out alternative sources from outside.

a. Identify the financial concept discussed in the above paragraph. Also, state the objectives to be achieved by the use of financial concept so identified. ( Financial Planning).

b. ‘There is no restriction on payment of dividend by a company’. Comment. ( Legal & Contractual Constraints)