Class 12 Business Studies - Chapter Marketing NCERT Solutions | How does branding help in creating produ
How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.
A brand is a name, term, sign, symbol, design or some combination of them used to identify the products and differentiate it from that of its competitors.
Branding helps a firm to distinguish its product from the other competing products available in the market.
Branding is much more than an identification mark. It is a seller’s promise to deliver quality and satisfaction of buyers’ expectations. When firms develop good reputation about quality, then brand helps them to enjoy greater control over the customers and to develop brand loyalty.
Thus, branding is not only done to identify the seller or producer but also to make your product superior than competitor’s product. And it also helps in marketing of goods and services. Following are points highlight the importance of branding in marketing of goods and services.
- Helps in advertising and display programmes: Without a brand, the advertiser cannot promote and create awareness for and sale his product.
- Differential pricing: By building brand acceptance and brand loyalty, a firm can charge a different price for its product from that of its competitors.
- Ease in introduction of new product: If a new product is introduced under an established brand name, it is likely to be accepted easily and get a quick start.
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A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
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For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
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Distinguish between convenience product and shopping product.
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Discuss the role of intermediaries in the distribution of consumer non-durable products.
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What are industrial products? How are they different from consumer products? Explain.
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What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
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Product is a bundle of utilities. Explain.
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